Harnessing everything Future Stores on Oxford Street could muster, we created a multi-sensory environment, blending physical and digital into one to launch the all new Mercedes Benz CLA.
From professional dancers and djs to interactive journeys, bullet-time-selfies to immersive games, and epic wall-to-wall 8k films to mocktails, it had it all!
Brilliant experience working with the team at Rapp to come up with the event and experiential narrative and overall customer experience for a high-end and high-stakes launch of a new car in the centre of London.