The Brief
We all care about our mums, but there are mums everywhere who need our help.
The Creative
A live-streamed art event, powered by digital declarations of Mother’s Day love. Donate to Oxfam as our artist created the card in real time, with crops of the final art work used as imagery for the front of bespoke Mother’s Day cards.
The Campaign
Thousands of dedications. Not to mention funds raised, data collected and PR generated.