Brought in to work with a great copywriter to create multiple refresh campaigns for Mercedes Benz E and C-Class models.
Working to tight timings, budgets and limited assets to reinvigorate campaigns for markets creating 30s, 20s and 15 second edits in all social formats, along with CRM and other social assets.
Some work was simple - 3d car swaps and tweaks to edits, some needing us to go right back to the drawing board - working new creative thoughts and CGI in to limited assets, completely new edits from existing rushes or coming up with completely new concepts from scratch - all whilst integrating the brands new look and feel, and getting client buy in.
Hard work, but a great team and production partners and a very satisfied clients.